Olga Katsnelson, Founder
Olga Katsnelson founded Postcard Communications in 2005 with the goal of creating a public relations company where clients, colleagues, and journalists could engage in an intelligent, productive, respectful, and hopefully humorous dialogue about the food and beverage industries.
A strong believer in a personal and customized approach to each campaign, she keeps the client roster small, ensuring plenty of direct client and media contact and careful attention to detail. Postcard’s current clients may be leaders in their industries, or emerging talents that show an abundance of promise, and what they share in common is tremendous skill, creativity, and heart. Past clients include AvroKO, Chris Cosentino, Bruce Hill, Prospect, and St. George Spirits.
Before moving to San Francisco, Olga served as account director at Bullfrog & Baum, and is grateful for the mentorship she received from its founder, Jennifer Baum. She began her PR career at KB Network News. During her time in New York, she worked with esteemed chefs like David Burke, Todd English, Bobby Flay, Patricia Yeo, Roger Vergé and Geoffrey Zakarian, as well as an array of bars, hotels and food products that include Bemelmans Bar at the Carlyle Hotel and Il Laboratorio del Gelato.
Prior to entering public relations, Olga did bilingual refugee resettlement work, assisting recent émigrés from the Former Soviet Union, and working with the same agency that resettled her own family when they immigrated to the US in the 1970’s. She studied at Smith College and Georgetown University where she majored in Art History and competed on the sailing team. She stays connected to her love of art by serving on the board of Berkeley’s Badè Museum. Born in what is now St. Petersburg, Olga has been lucky to occasionally serve as a Russian translator for nuclear engineers and Olympic gymnasts.
Tara Blazona’s broad range of expertise includes experience in public relations, marketing and brand development. Tara has worked with a variety of clients including restaurants, wineries, books/authors and consumer products. Tara previously worked at Rivera Public Relations in San Francisco, specializing in the restaurant and hospitality industries. Here, she launched new Bay Area restaurants, managed media relations and coordinated industry events. She was responsible for positioning her clients at the forefront of culinary trends and industry movements.
Tara moved from Atlanta to San Francisco in 2007 to become an Account Executive at Thinc. In this role, Tara was part of a team that developed comprehensive marketing plans for retailers including Walmart, Office Max, Office Depot, Staples and Target. Her public relations career began in Atlanta at William Mills Agency, where she managed banking and mortgage technology clients. Tara is a graduate from University of Georgia’s Grady College of Journalism and Mass Communication with a degree in Public Relations.
Maggie, who hails from Honolulu, brings an eclectic blend of creativity and solid organization to her work in public relations. With a degree in Communications and Studio Art from Lewis & Clark College, she spent nine years working in marketing, design and strategic account management for a Portland trial technology firm, then a San Francisco-based national real estate listing service. Having always been an avid home baker, Maggie left the tech world in 2009 for the kitchen at San Francisco’s Batter Bakery. At Batter, in addition to spending her days baking, she assisted with marketing and public relations. Maggie joined Postcard Communications in 2011, working on restaurant, bar, cookbook and food product launches, managing media relations, and coordinating tours and events.
Maggie has also been a volunteer with the SF Center for the Book, a non-profit book arts organization, helping to plan and organize fundraisers and special events. Within the San Francisco food world, she has worked with the Deli Board, Vinyl Wine Bar, and a number of local pop-ups and food projects, deepening her appreciation for the creativity and entrepreneurial vision in the city’s unique culinary culture.
Having grown up in the Bay Area, Hannah developed an appreciation for food at an early age. She grew up going to farmers’ markets and watching Julia Child and Jacque Pepin concoct elaborate dishes on the tv. Her interest in all things epicurean would only grow from there. Hannah’s introduction to the food industry came via event production for the Eat Real Festival and the Good Food Awards where she managed chefs and food artisans for multi-day events. From there, she went on to work as Executive Assistant at Belcampo Group, Inc., a company that owns and operates innovative agricultural ventures across the globe. At Belcampo, Hannah was able to gain further experience in public relations and marketing having coordinated multi-spread photoshoots, developed marketing materials and managed social media platforms.
Hannah studied Psychology at Harvard University, but was eager to enroll in all food related courses during her time in Cambridge. In 2010, she conducted an anthropological thesis on the ideological significance of hand crafted foods in the North East.
Hannah joined Postcard Communications fresh from Seedling Projects, host of San Francisco’s annual Good Food Awards, the rising-star incubator for artisan products. She segued into the culinary field by way of the visual arts. As studio assistant for an artist working with the Bay Area Figurative Movement, she found herself increasingly drawn to the aesthetic crossover between art and food, leading her to begin volunteering in the kitchen classroom of The Edible Schoolyard in North Berkeley.
Hannah graduated with honors from UC Berkeley, where she received her BA in Art History. There, her passion for food history, culture and sustainable food systems was fostered from many angles, from attending courses in the Chemistry of Cooking and Michael Pollan’s lectures, to membership in UCB’s Cooking Club, to nurturing a vegetable garden in her backyard, and working at Ici, an artisanal creamery started by two Chez Panisse alumni.
Her most recent position with Seedling Projects allowed her to collaborate with an inspiring array of farm-to-table advocates and small-scale producers who continue to inspire her to cook adventurously, never stop learning about food, and always dream about her next meal.