Olga Katsnelson, Founder
Olga Katsnelson founded Postcard Communications in 2005 with the goal of creating a public relations company where clients, colleagues, and journalists could engage in an intelligent, productive, respectful, and hopefully humorous dialogue about the food and beverage industries.
A strong believer in a personal and customized approach to each campaign, she keeps the client roster small, ensuring plenty of direct client and media contact and careful attention to detail. Postcard’s current clients may be leaders in their industries, or emerging talents that show an abundance of promise, and what they share in common is tremendous skill, creativity, and heart. Past clients include AvroKO, Chris Cosentino, Bruce Hill, Prospect, and St. George Spirits.
Before moving to San Francisco, Olga served as account director at Bullfrog & Baum, and is grateful for the mentorship she received from its founder, Jennifer Baum. She began her PR career at KB Network News. During her time in New York, she worked with esteemed chefs like David Burke, Todd English, Bobby Flay, Patricia Yeo, Roger Vergé and Geoffrey Zakarian, as well as an array of bars, hotels and food products that include Bemelmans Bar at the Carlyle Hotel and Il Laboratorio del Gelato.
Prior to entering public relations, Olga did bilingual refugee resettlement work, assisting recent émigrés from the Former Soviet Union, and working with the same agency that resettled her own family when they immigrated to the US in the 1970’s. She studied at Smith College and Georgetown University where she majored in Art History and competed on the sailing team. She stays connected to her love of art by serving on the board of Berkeley’s Badè Museum. Born in what is now St. Petersburg, Olga has been lucky to occasionally serve as a Russian translator for nuclear engineers and Olympic gymnasts.
Tara Blazona, Account Director
Tara got her start in restaurant PR in 2008 at San Francisco’s Rivera Public Relations. As the Bay Area was coming into its own as a culinary destination, Tara was working with some of the city’s buzziest restaurants like Beretta, Dosa, and Mamacita. From here, she joined Kristen Green PR, a consultancy focused on winery and hospitality clients. She worked with many of the wineries in the Constellations brand portfolio and also branched out into book publicity. In 2011, she joined Postcard Communications, where she worked with emerging artisanal food and spirit companies, cookbooks, and more than 30 restaurants in the Bay Area, New York, and beyond. In early 2015, she left food and restaurant PR to launch a furniture startup with her husband called BenchMade Modern. But just a year later, she felt the pull back to her true passion — food — and rejoined Postcard Communications.
A true Southerner at heart (raised in Jackson, Mississippi) she has a deep appreciation for food history and culture and has a passion for exploring regional and global cuisines. She is a graduate of the University of Georgia’s Grady College of Journalism and Mass Communication where she earned a degree in Public Relations.
Hannah Davitian, Account Director
Having grown up in the Bay Area, Hannah developed an appreciation for food at an early age. She grew up going to farmers’ markets and watching Julia Child and Jacque Pepin concoct elaborate dishes on TV. Her interest in all things epicurean would only grow from there. Hannah’s introduction to the food industry came via event production for the Eat Real Festival and the Good Food Awards where she managed chefs and food artisans for multi-day events. From there, she went on to work as Executive Assistant at Belcampo Group, Inc., a company that owns and operates innovative agricultural ventures across the globe. At Belcampo, Hannah gained further experience in public relations and marketing having coordinated multi-spread photo shoots, developed marketing materials and managed social media platforms.
Hannah studied Psychology at Harvard University but was eager to enroll in all food related courses during her time in Cambridge. In 2010, she conducted an anthropological thesis on the ideological significance of handcrafted foods in the Northeast.
Madeline Wheeler, Junior Account Director
A San Francisco native, Madeline was immersed in the Bay Area’s food and restaurant scene as a child. Captivated by the energy of the industry, she sought to learn about it firsthand, gaining experience working at Park Tavern and CUESA. Uniting her interest in food with her passion for creative storytelling, Madeline explored San Francisco’s editorial landscape with internships at 7×7 and Gluten-Free Forever (GFF) Magazine. Prior to Postcard, Madeline worked at Coupar Communications, a firm specializing in public relations for interior design and architecture firms, where she worked with clients such as Kendall Wilkinson Design and The Wiseman Group to secure press features, prepare marketing materials, and develop comprehensive digital brand identities.
Madeline graduated Phi Beta Kappa from Johns Hopkins University, where she majored in Writing Seminars. While in college, she served as a staff writer for The Johns Hopkins News-Letter and local arts and culture blog BmoreArt.
Chloe List, Digital Media Director
Chloe’s sharp wit and design aesthetic, coupled with a fangirl-esque love of food, culture and social media, make her perfectly suited for her role as Digital Marketing and Design Manager at Postcard Communications. Chloe joined Postcard after working at Chicago’s One Off Hospitality Group as Digital Media Manager where she oversaw the social media and online presence for eight unique concepts. A graduate of the University of Illinois at Urbana-Champaign with a degree in Advertising, Chloe refined her graphic design skills working for The Everygirl, Time Out Chicago, and CS/Modern Luxury. When not photographing or talking about food, Chloe enjoys traveling, overusing salt, good coffee and crafting food puns. To see some of her work, visit chloelist.com.
Debbie Rizzo, Beer and Spirits Consultant
Debbie has deep expertise in working on national beer, spirits, and wine clients. She specializes in public relations, Mixology Relations™, event planning, brand development and bar/sales development for beverage clients.
A native New Yorker, Debbie spent a decade in Boston working on Samuel Adams Boston Lager, where she managed the national launch of Sam Adams Light and the national launch of two of the brewery’s “extreme beers” – Utopias and Millennium. More recently, she has managed the stateside launch of Trumer Pils beer, Concannon Irish Whiskey, Bols Genever, the redesigned bottle launch of Plymouth Gin, the New England launch of Peet’s Coffee & Tea. Other clients include: Martin Millers, Bluecoat, and Damrak Gins, Gosling’s Black Seal Rum, Square One Organic Vodka, Chartreuse, La Fee Absinthe, Dale DeGroff and BAR SMARTS (Pernod Ricard), and Modern Mixologist Tony Abou-Ganim. Debbie continues to manage the publicity for WhiskeyFest NY, Chicago and San Francisco.
Debbie has spent her career cultivating strong relationships with key beverage media and the mixologists/bartenders/bars they look to for inspiration. She is an active member of the U.S. Bartender’s Guild and worked as media and event organizer at the industry taste-maker events Tales of the Cocktail, San Francisco Cocktail Week, and the first Boston Cocktail Week. Whether behind the stick, the copy desk, or the social media feed, Debbie is plugged in to a wide and loyal network of beverage enthusiasts that is always open to new ideas and spirited discussion.